Privacy Policy

Shaft of Plenty Limited
Last updated: 1 July 2025

Shaft of Plenty Limited ("we", "us", or "our") is committed to protecting your privacy and handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Who We Are

Shaft of Plenty Limited is the data controller responsible for your personal data.

Registered Address: The Oakley, Kidderminster Road, Droitwich WR9 9AY Email: info@shaftofplenty.com
Website: www.shaftofplenty.com

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Identity Information: Name, email address, phone number

• Delivery Details: Shipping and billing addresses

• Transaction Data: Payment details (processed via secure third-party gateways), order history

• Marketing Preferences: Your choices about receiving promotional emails

• Communication History: Emails or messages you send to us

3. How We Use Your Data

We use your data to:

• Process and fulfil your orders and returns

• Provide customer support and respond to enquiries

• Send transactional emails (e.g., order confirmations, shipping updates)

• Send marketing emails (only if you've given explicit consent)

• Maintain our business records and comply with legal obligations

4. Legal Basis for Processing

We only process your data when we have a valid legal basis:

• Contractual necessity – to fulfil your order

• Legal obligation – for tax, accounting, or regulatory reasons

• Consent – for marketing communications (you may withdraw at any time)

• Legitimate interests – to improve services, prevent fraud, or administer our website

5. Sharing Your Data

We never sell your data. We may share it with:

• Delivery providers (e.g., Royal Mail, DPD)

• Payment processors (e.g., Stripe, PayPal)

• IT and hosting services that help operate our website

• Legal and regulatory authorities when required by law

All third parties are contractually obligated to protect your data and only use it for specified purposes.

6. Data Storage and Security

• Your data is stored on secure servers within the UK or by trusted providers in compliance with UK GDPR.

• We use encryption, password protection, and access controls to safeguard your information.

7. How Long We Keep Your Data

We retain personal data only as long as necessary:

• For fulfilling your order and any returns or warranty claims

• To comply with legal, tax, or regulatory requirements (usually up to 6 years)

• Until you withdraw consent (for marketing purposes)

8. Your Rights

You have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data (in certain circumstances)

• Object to or restrict processing

• Withdraw consent for marketing at any time

• Complain to the UK Information Commissioner’s Office (ICO)

To exercise these rights, contact us at: info@shaftofplenty.com

10. Policy Updates

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the revision date.

​

​

If any part of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.